The Power of Experiential Marketing
Customers that have an opportunity to interact with a brand develop positive, emotional connections with those brands or services. This is more beneficial than traditional forms of advertising. The average human has an attention span of an estimated 6 seconds, so capturing the attention of an audience needs to happen very quickly. Experiential marketing can do that by winning over customers by developing deeper connections through their experience or service.
The Numbers Speak for Themselves
of users feel more inclined to purchase after attending an activation.
of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world.
of marketers believe live events are critical to their company’s success.